Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you create an account, use our services, or contact us for support. This includes:

• Personal information (name, email address, phone number)
• Profile information (display name, website, social media links)
• Customer information you upload (names, email addresses, phone numbers)
• Payment information (processed securely through Stripe — we never store card details)
• Communication preferences and content
• Usage data and analytics (pages visited, features used, session duration)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Create and maintain your custom branded website
• Send newsletters and communications on your behalf to your customers
• Provide customer support and respond to your requests
• Monitor and analyze usage patterns to improve our services
• Detect, prevent, and address technical issues or fraud

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties. We may share information only in the following limited circumstances:

• With your explicit consent
• With service providers who assist in operating our platform (Stripe for payments, email service providers for campaign delivery)
• To comply with applicable law, regulation, legal process, or governmental request
• To protect the rights, property, or safety of LeadUp, our users, or the public
• In connection with a merger, acquisition, or sale of all or a portion of our assets, with prior notice to affected users

4. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• TLS encryption for all data in transit
• Encryption of sensitive data at rest
• Regular security assessments and penetration testing
• Role-based access controls and multi-factor authentication for internal systems
• Secure payment processing through PCI DSS-compliant Stripe integration
• Automated monitoring for suspicious activity

5. Customer Data

When you upload customer information to our platform, the following applies:

• You retain full ownership of your customer data at all times
• LeadUp acts as a data processor on your behalf under your instructions
• Customer data is used solely to provide our services to you
• Your customers can unsubscribe from communications at any time via a link in every email
• You may export or permanently delete your customer data at any time from your dashboard
• We do not use your customer data for our own marketing purposes

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information
• Export your data in a portable, machine-readable format
• Opt out of marketing communications at any time
• Withdraw consent for data processing where consent is the legal basis
• Cancel your account and request deletion of all associated data
• Lodge a complaint with a supervisory authority

7. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your authenticated session and remember your preferences
• Analyze how our services are used to improve performance and features
• Track email engagement metrics (opens, clicks) for your campaigns

You can control cookie preferences through your browser settings. Disabling cookies may limit certain functionality of the service.

8. Third-Party Services

Our platform integrates with the following third-party services, each governed by their own privacy policies:

• Stripe — Secure payment processing and subscription management
• Email service providers — Delivery of newsletters and automated communications
• HomeRef — Creation and hosting of your custom branded website

We encourage you to review the privacy policies of these services. We select partners who maintain high standards of data protection.

9. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Upon account cancellation:

• Personal information is deleted within 30 days
• Customer data you uploaded is permanently removed within 30 days
• Backups containing your data are purged within 90 days
• We may retain limited data as required by law (e.g., billing records for tax purposes)

10. Children's Privacy

Our services are not intended for individuals under 13 years of age (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will promptly delete it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on this page and updating the effective date below. Continued use of our services after changes constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this privacy policy, wish to exercise your data rights, or have concerns about our practices, contact us at:

Email: info@leaduphq.com